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The Gent’s Lounge!

Male grooming is a multi million pound industry and growing! It's not just us ladies who like a pamper session and this Wellingborough based business is ahead of the curve!

We love a good pamper session here at Muddy and there’s nothing better than feeling and looking fabulous but what about that man in your life? Male grooming and beauty treatments are on the rise, and Wellingborough based business owner Chantelle Russell is ahead of the curve!

If male grooming is a booming multi-billion pound industry, it makes sense to join in, and that’s exactly what Chantelle and her team at LG Beauty Suite have done!

LG Beauty Suite have extended the salon and have launched The Gent’s Lounge, a salon targeting just men. It is a place they can feel at ease when they walk through the salon door and there’s a full range of treatments on offer which vary from manicures and eyebrow threading to a full luxurious traditional cut throat shave and complete barbering experience. They wanted to give men somewhere they can go and feel comfortable, a space of their own to relax, unwind, and tick off all of their grooming needs (Muddy approved!).

The most popular treatments with gents are full body massage, including body scrubs and intimate waxing, some men even travel from as far as London (there are not many male intimate waxers in Northants so Chantelle really is at the top of her game). The Monday clinic for botox is always full and a lot of chaps are willing to try new treatments, so if your man wants to experiment with beauty, then he’ll be in trusted hands here.

Chantelle has been in the industry for 18 years, working on lots of men from the sporting industry. She’s been lucky enough to keep them as loyal customers over the years so she’s obviously pretty damn good at her job – and her male clientele has grown a whopping 45% (she is known as a ‘waxpert’ after all)! Kieran Kevan, a renowned fitness coach and UKDFBA British and International men’s physique champion is the manager of the Gent’s Lounge (he very much looks the part! We tried not to ogle at his guns at the launch, but easier said than done)!

Looking at behaviours of men and women at the salon, it’s fascinating how loyal and committed the men are. Chantelle says they never cancel or move appointments (us women are much more guilty of that!) and tend to book in more frequently – on average every 2-4 weeks (women 4-6 weeks).

The opening night of The Gent’s Lounge in November was a huge success with the guests getting a feel for the vibe of the salon and treatments on offer; and with the accompaniment of lots of fizz pop, it was a splendid launch to an even more splendid business!

Just head down to the salon at Nene Court in good ol’ Wellingborough to try it out! Drop him off and pop to the LG Beauty Suite which offers a MAHOOSIVE range of services; so him and her can have everything done under one roof, a proper pamper session!


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