Fashion stylist on our doorstep
Heidi's in Wellingborough offers a refreshing change from high street chains. The girl has style and knows how to use it
Winter fashion rules…no bare legs after Halloween, only long sleeve tops allowed, no white after Labor Day (Sep 4 to you, since we’re not in America). But rules are there to be broken and sometimes all you need to make a change to your wardrobe is the recommendations of a stylist who feels confident that she’ll make you feel confident. Heidi’s Boutique in Wellingborough is great in itself as an indie fashion outlet that isn’t samey, samey; but the real appeal comes with Heidi herself, and how she has an eye for what will suit her customer while also making them feel soooooo special.
I popped in for a mooch just as the A/W 16 was landing, and there were all sorts of goodies to choose from…but first a bit about the boutique. It’s in Nene Court, Wellingborough, and any reader from Wellingborough knows that Wellingborough is not the beating heart of UK fashion retail (it’s not even the beating heart of Northants fashion retail). Which is why it’s so nice to have Heidi’s Boutique on our doorstep (where you can also nip into Hart’s Brewery for a vino top up, or The Garden Deli for a posh sandwich pit-stop).
At first glance, I loved the light and space in the shop, but I wasn’t sure the fashion was for me. There are lots of tunic dresses and long length cardigans suited to the more conservatively styled, but as I delved deeper I found some fabulous pieces and realised that some of the more traditional items, can be pimped up with existing gear in your wardrobe.
Firstly, the jeans were fabulous! I wouldn’t normally include a picture of my backside but these babies are miracle workers. They’re NYDJ, in a size 0 (ok, that is American, but still means they’re a UK size 4! Don’t be deceived, I’m at least three sizes bigger than that, but I have to say, they did feel comfy and they push and pull you in everywhere). They’re a bit steep at £144.00, but what price a booty to die for, and I definitely wouldn’t have picked them up myself, which is where Heidi comes in. I watched her with the customers, and she takes them out of their comfort zone, suggesting things that they initially poo-pooh as not for them. Her love of fashion is clear, and she has worked in all aspects of fashion retail from high street to buying, selling and personal styling for the last twelve years (she talks through some of the outfit choices at the end of this blogarooni post). In her own words she sees Heidi Boutique as offering the hottest collections and catwalk trends made wearable to her customers at affordable prices. Plus she gives free styling advice for all occasions! Another thing I liked is she isn’t about the hard sell, or top to toe purchases. She’s keen to offer staple pieces that she knows will help maximise your wardrobe (and that’s reassuring if you haven’t got a limitless budget).
There’s more on the clothes and accessories below, but ranges cover different ages, sizes 8-20 and really do tick the multiple tastes and budgets boxes. I was pretty taken with the layering vest, and found teaming them with a leather jacket hardened the look for a more contemporary style (clearly that’s not me below, but you get my drift).
Heidi says mixing up existing pieces with new purchases is a great way to extend your wardrobe and vary your look. So with that in mind, my go-to look so far this season, has been pairing my red Nike trainers with everything from jeans to pleated skirts (honestly, it’s revolutionised my night wear – and by that I mean going out clothes – not jarmies : ) thanks Heidi!
So, if you want a change from the high street chains and enjoy a fashion shopping experience as opposed to enduring a bun fight with the masses, pop to Heidi’s for a browse. Where else can you get a stylist with over a decade’s experience, for free! And if you tell her you saw this blog on Muddy Stilettos, she’ll give you 10 per cent off!
Heidi’s fashion snippets
I love fashion and when women come into my shop, I look at making each one of them the better version of themselves. I’m a big fan of layering, and having a few key pieces you can mix and match up with accessories. This season there’s lots of tassel detail on bags and shoes and I’m loving the tassel necklaces from Wish jewellery, all hand made so every piece is individual. Ponchos and capes are here to stay for this season, they’re lightweight and easy to throw over any outfit in the evenings – the one pictured on Anna-Lou earlier in the feature is by Deck (£49.00). Below are a few pointers on each look…
- The outfit where Anna-Lou is wearing a cream jumper in colour rose (£62.00), has a lace vest top underneath to give the layered look (£20). I teamed this with Garcia skinny jeans (£79.00) and a cream necklace with feathers (£29.00) to add some softness.
- The Chanel style look is built around the Darling jacket (£89.00). It’s timeless and can be dressed up as a skirt suit to match or wear separately and looks amazing with jeans. It’s paired with a Rosemunde lace vest top to layer up under the jacket. They are a silk mix, a must-have for every woman, key to the layering look (£51.00).
- The booty outfit is an NYDJ. They’re fantastic jeans that push and pull you in everywhere, but are really comfy (£144.00)!
- The cream fringed cardi (£80.00) is a great cover up, and a good replacement to a classic jacket or coat for the unpredictable British weather and the Bulaggi bag (£59.00) complements nicely.
Labels in the boutique:
- Bulaggi bags
- Capri – great for larger ladies.
- Caprice boots and shoes
- Garcia -jeans and some clothing.
- Lily & Me
- Miss Baron
- NYDJ – jeans
- A Postcard from Brighton
- Tempest jewellery
- Wish – hand made jewellery