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Style My Kid

If shopping with the littlies fills you with dread, you're going to love Style My Kid - a brilliant online marketplace for baby and children's clothes and accessories, chosen with style, quality and affordability in mind.

Anyone who’s been shopping with young children will know the story – World War III breaks out as you bundle them in the car, it’s inevitable you forget something (usually nappies), the pushchair won’t co-operate and by the time you’ve parked up with a devil-child going ballistic in the back, you’d rather just turn right around and head back home. And that’s all before you even make it through the store door.

It’s exactly this scenario that inspired Amy Lunt to start Style My Kid while on maternity leave with her firstborn (hello, superwoman!). Amy was later joined by Anne Miles and co-owner Julie Harriss (plus husband Dan), who knows the struggles of motherhood all too well, having been made redundant during her maternity leave.

So Style My Kid was borne out of the desire to make life a little bit easier and is a one-stop marketplace for stylish but also affordable baby and children’s clothes (up to age 6). Scrolling through the site, it’s evident that everything stocked has been curated carefully – all the clothes are made from high quality, often organic materials and can withstand frequent trips to the washing machine. Just how we like it.

Core brands include Artie, Kite and Lilly & Sid, plus exciting new lines from organic Scandi brand Fabelab, Lulujo (your go-to for muslin swaddles), Juddlies (an organic sleepwear range) and Zoocchini (playfully designed swimwear). Also brand new to the site is an Arts & Crafts section with goodies from Micador and Potwells (we love the adorable storage boxes). We think the clothes are gorgeous and will seriously up your kid’s sartorial creds in the playground.

There’s free delivery on orders over £20 PLUS here’s an added Muddy perk of 15% off, especially for you.

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