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Muddy fashion: Wyse London


Shall we mention the C-word? Relax, twitchy elves, I mean cashmere. This gorgeous supersoft jumper is by Wyse London, a funky indie brand that specialises in cool cuffs, eye-catching motifs and glittery elbow patches. It’s available at, a UK online boutique committed to the concept of ‘ageless’ fashion, happily using its own non-model customers to sell its products, and including in its website navigation searches based on hiding or revealing certain areas –  surely where the future lies now that 50 year olds shop in TopShop and 20 year olds head to John Lewis.

The cashmere is particularly strong with Wyse and L2 by Loma London (top right), but I’d also wriggle into the bottle green dress (bottom right), keep it cosy in this cotton trench (top left), or brocade it to the max in this gorgeous skirt (bottom left).


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The Urban Guide to the Countryside - Northamptonshire