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Wouldn’t you though?

Moschino Fresh The Fragrance That's Dividing The Beauty World! 3

No, you haven’t switched over to Muddy Housekeeping. This is Moschino’s latest bonkers new, um, scent?! I spotted it at the airport recently and had to share. As much as I love the brand for its fun take on things and ability to laugh at itself and the industry – this might be a step too far, even for me.

Yes, the bottle is cool, quirky and kitsch. It even has a plastic spray gun cap, though disappointingly it doesn’t actually work, you have to take the lid off to spray. And the fragrance is fresh and zingy with top notes of bergamot and ylang ylang, raspberry and white peony in the middle and white patchouli working the base.

But fun and irreverent though it is – it’s just the thought of spraying it on me in the morning from that bottle, eugh! It goes to show how important packaging is, because it doesn’t matter how good it actually smells, I’ll always think that I’m smelling of top notes of pine forests and oceans and bottom notes of bleach!

moschino

The official line from Moschino is thus: ‘The concept for Moschino’s Fresh Couture eau de toilette was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brands fragrance.’ Yeah. Whatevs.

I suppose it would make a ‘fun’ present for a friend (particularly an OCD friend who loves cleaning). Anyway, I’d love to know what you think – hilarious piece of irony, or just a bit daft? Would you buy this perfume?

Moschino Fresh is available at Selfridges; 100ml, £65.

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